The Dreamer’s Cut

If storytelling were a superpower, consider me cape-ready.

From launching fundraising campaigns to branding some of Canada's boldest rising artists—I've spent the last decade in the creative trenches, where art meets purpose and hustle meets heart.

My career has zigzagged through directing, design, branding, and a (surprisingly successful) detour into running award-winning local cafes and restaurants. Whether curating cultural content or the perfect cortado, I bring the same obsessive attention to detail and love of community to everything I do.

I've collaborated with a dynamic roster of Canadian artists including NANU, Steep Daniels, Michael Onabolu, Les Kingdoms, 777OV, Tara Lord, LKC, Magiii88, ChaseWavezz, One Umbrella, and Top Boy Ent.—helping them shape their brand identities and build media portfolios that tell their stories with power and authenticity.

Recently, I made a major life pivot:
From Toronto, Canada to Seoul, Korea

to reconnect with my family’s ancestral roots. This journey has been equal parts cultural homecoming and creative renaissance. Immersing myself in Korea’s language, history, and industry scene, I’ve been building bridges between East and West—relationships with local artists, record labels, and media professionals that are now forming the foundation of a growing global network.

My lens is shaped by diaspora, identity, and a belief that powerful stories can cross oceans, timelines, and genres. I believe in creators fuelling creators. This move is a big chance to be with my family and merge my Canadian sensibilities with Korean soul and to craft something that speaks universally, yet deeply.

Oh and twice, I've served coffee to Grammy winners who called it "life changing."

- Nicholas Seo, Director